19 years’ experience in the travel industry, focusing on travel technology, product development and business process improvement. Extensive experience in translating business needs into technical requirements. Mildly obsessed with blockchain and cryptoassets. Pragmatic, creative and pedagogic.

I’m a blockchain and crypto enthusiast, exploring how we can use the technology to create new business models and solutions that will transform not only the future of travel but the Internet and society itself. I’m hoping to raise awareness and knowledge about the technology through my writing. I’m a contributor at VentureBeat and The Next Web where I’m writing about blockchain projects, ICOs and the crypto space in general. My articles have also appeared at outlets such as CoinDesk, CoinTelegraph, Tnooz, Emerce, The Bridge,,, as well as been featured on LinkedIn Pulse channels.

I am available for advisory and consulting opportunities to a select few blockchain and travel companies.

Happy to connect with other blockchain & crypto enthusiasts.

↪️ Product Development and Management
↪️ Business and Technical Comprehension
↪️ Solutions Architect
↪️ Business Analysis
↪️ Business Process Improvement
↪️ Cross-functional Team Leadership
↪️ Project Manager
↪️ Scrum Product Owner
↪️ Scrum Master
↪️ Writer
↪️ Blockchain & Cryptocurrencies



Sep 2013 – Present Head of Product Development & Implementation - Nordics

I am heading the teams responsible for the development and implementation of new products, clients and business processes in the Nordic markets.

I lead, manage and support projects across the organisation. I create autonomous teams through supporting and coaching them, ultimately enabling people to drive and implement changes supported by the running business, its direction and working methods.

I participate in local and multinational RFP processes as well as prospect and client meetings. Bringing knowledge from years experience with the end-to-end processes of a TMC I bring a slightly different approach to the discussions, i.e. not your usual sales pitch.

I am also part of the group’s Nordic Management Team.


Feb 2018 – Present Advisor

Travelkoin is a collaboration between travel technology companies and specialists who experience the industry’s pain points on a daily basis.

The Travelkoin Platform is a decentralized payment and rewards platform that will revolutionize how airlines, hotels, cruises, rental car agencies and all other travel suppliers do business together. This is a platform aimed, first and foremost, at the fragmented B2B travel industry where millions of cross-border transactions take place every day. As a result, travel and blockchain are a perfect match.

In a nutshell, the Travelkoin Platform offers a zero-cost solution for travel suppliers to transact using a stable settlement currency. It allows suppliers to incentivize both their business partners and customers to be “good citizens”​ using a gamified, white-labeled, rewards platform that puts an emphasis on adding real value to users who transact or contribute to the community.

Integration partners are encouraged to leverage our core technologies and build their own, travel-related, applications. This adds value for everyone in our ecosystem and helps consolidate a very fragmented industry while reducing ever-growing overheads. The platform aims to be a “one-stop shop”​ for travel suppliers to reach their customers with the highest turn-over and at the best price point for both parties.


Nov 2017 – Present Advisor

GOeureka is a travel tech startup which will be utilising blockchain technology to deliver an industry first solution that will disrupt the current OTA business model. Open-source and built on top of the Ethereum platform, GOeureka will challenge the status quo by removing hefty OTA commissions paid by hotels.

The company’s goal is to deliver greater transparency in the booking process and drive better value for the consumer by allowing users to transact directly with hotels through smart contracts. Among other features are interoperable hotel loyalty points and a rebooking system that will deliver the best possible room rate for travellers.

GOeureka will be launching an ICO in mid-2018 and GO tokens will be made available to the public.


Apr 2013 – Aug 2013 Senior System Advisor

Business development and innovation, focusing on Berg-Hansen’s mobile efforts. Building native apps for iOS, Android, Windows Phone and Windows 8. Also creator of and writer for the company’s developer blog.

Solutions Architect
Project Management
3rd line support for our in-house developed web solutions and internal systems
Scrum Product Owner
Scrum Master
Client and supplier meetings


Aug 2011 – Apr 2013 Product Owner

As the Product Owner of the organization, I am responsible for our entire product backlog. I prioritize work and give input and direction to ongoing projects and stakeholders, both internally and with partners and clients.

Being the business interface with our IT development teams gives me full software development life cycle experience, using agile methods.

I am working with process improvement, guidelines and standards for our business and IT development teams. My aim is to identify business value and create solutions to make the whole travel process a better experience for the customer as well as our internal staff.


Aug 2003 – Aug 2011 Product Specialist

– Project manager for development projects like the Berg-Hansen mobile app, integration between Berg-Hansen and partner CWT systems (Portrait, Portal, Glory)
– Part of project team developing online booking tool Webgate
– Client integrations, electronic invoicing, HR feeds, single sign-on solutions
– Fulfilment setup of online booking tools such as AeTM and Concur
– 2nd level support
– Software testing
– Internal and client demos


Jan 2001 – Dec 2002 CCS Ansvarlig

Running the company’s Alcatel telephony system:
– Call center setup and maintenance
– User setup and maintenance
– Traffic planning
– Automatic call distribution


Aug 1999 – Dec 2000 Travel Counselor

Travel booking for our corporate clients, via phone and email.